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Roberto Verganti

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven In ...>

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John P. Kotter

In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial ...>

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Henry Mintzberg
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Anthony Henry

Understanding Strategic Management is the perfect introduction to this subject. It explains, analyses, and evaluates important strategic concepts within 12 concise chapte ...>

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Mary Jo Hatch
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