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Universal Principles of Design
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Creators
William Lidwell
Katrina Holden
Jill Butler
Binding Paperback
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172.53 Dkk
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PRODUCT DETAILS
  Creators
EditionRevised edition
Page numbers320
Description otherIllustrations
Publication countryUnited States
ImprintRockport Publishers Inc.
  ISBN 1592535879
  ISBN13 9781592535873
  Publication 01/01/2010
Publisher / Imprint Rockport Publishers Inc.
 
 

ABOUT THIS BOOK
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

ABOUT THE AUTHOR
William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute (AMSI) and an engineering and design consultant with Stuff Creators Design Studio. He lives in Houston, Texas

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